Hiro Inoue is a Toji from the Shimotsuke Brewers Association. Inoue's vision is all about the Tochigi prefecture; the local water source, only locally grown rice, and only locally produced music is played during the brewing season. Sawahime Junmai and Ginjo sake are brewed only from rice milled to a minimum fo 50% or more. Hiro Inoue is known for his award winning sake and was awarded Brewer of Year at the IWC in London in 2010.