Alessandro, who was born in 1969, has always been involved in the world of wine as a family heritage so acquiring deep experience in the wine branch. In fact, his knowledge of wine derives from the long tradition of his family, who started producing their own wine at the beginning of last century when his great-grandfather Giovanni and later on his grandfather Ercole transformed their farm producing and selling grapes into a wine estate becoming wine-makers. From their experience Alessandro learned the unconditioned, deeply-rooted love for this land and his work, which, with the support of his innate commercial ability, in 2012 lead him to start a new challenging business project.

He needed and had courage, confidence in his force, dedication, infinite passion, and, why not, also a bit of insanity, since for any change in our life we cannot leave out these elements that form Alessandro Rivetto’s personality.